Is Size All It’s Cracked Up to Be?

USB Memory Sticks, USB Memory Cards or USB Flash Drives have been selling well as a promotional giveaway gift for some time now, and are available in a range of memory sizes. But, just how important is their size? Probably the biggest selling item in the personalised and imprinted gifts market, is currently the USB Flash Drive, sometimes called USB Memory Sticks or even USB Memory Cards.

As the prices for the memory chips fell, so the orders for them went up. They are a truly sought after business gift with masses of choice available to you. Imprinted USB memory sticks are available in all kinds of shapes, sizes and colours, not to mention memory sizes. For example, you can get them in the shape of a wine bottle, or a syringe, even a little character/person. They are used to carry around information normally stored on your PC, from data files and photographs to Powerpoint presentations, etc and are great for moving files from one PC to another, or to simply have important data to hand at any time.

You may be visiting a client, and unexpectedly, they ask to see a presentation or brochure. You wouldn’t just happen to have your laptop with you, but you might have all the files you need on this device, and you could simply plug it into the USB port on your clients PC, and voila!

They are also very popular to give away at trade shows and are a cost effective alternative to a printed brochure. The downside of a brochure is that in order to keep the production costs down, you need to get as many printed as you possible can. The result is you are left with unwanted brochures where the print/copy is out of date. Imagine loading up the contents of a brochure onto one of these little devices, you’d only need to load up the quantity you truly need. If the data changes, simply erase it, and start all over again.

So, my question is this: Why does everybody seem to think they need at least a ONE Gigabyte of memory?

With sizes ranging from as little as 128Mb, why pay more for a larger size? The 128Mb size is fine for carrying around loads of stuff, and plenty of folk think they’re brilliant, as well as cheaper to buy. Just what are you going to be doing with all that mobile memory, or is this one of those ‘mine’s bigger than your’s’ moments?

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